You then come back shortly thereafter and ask for something much less ridiculous-the thing you actually wanted in the first place. You start by throwing a really ridiculous request at someone-a request they will most likely reject. This trick is sometimes known as the door in the face approach. Ask for way more than you want at first then scale it back later.If someone does a favor for you, they are likely to rationalize that you must have been worth doing the favor for, and decide that therefore they must like you. It may seem counter-intuitive, but the theory is pretty sound. To quote Franklin: “He that has once done you a kindness will be more ready to do you another than he whom you yourself have obliged.” Scientists decided to test this theory and found that those who were asked by the researcher for a personal favor rated the researcher much more favorably than the other groups did. As a result, this the man who had never wanted to speak to him before, became good friends with Franklin. He asked the man to lend him a rare book and when the book was received he thanked him graciously. Legend has it that Benjamin Franklin once wanted to win over a man who didn’t like him.
Get someone to do a favor for you-also known as the Benjamin Franklin effect.
But with enough rehearsal, you’ll quickly find that others submit to your influence with little resistance. Whether you’re interacting with co-workers, friends or complete strangers, it helps to have the skill of coaxing others to follow your lead. Subliminal influencing is all about persuading people to make decisions based upon subtle messages, gestures or images that they might not be aware of.
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